
Maya and the wave
Global Partnerships Management - Social Media Strategy
For Maya and The Wave Emma created a partnership road map consisting of hundreds of key strategic partners in target areas for the film around the world. Directer Stephanie Jones discovered Emma because of her network in the niche of female surfing and partnership marketing. Emma built hundreds of relationships one by one on behalf of the film to bridge the audience of the film to niche areas in the surf community. To do this Emma used her personal network in the surf niche and the database provided by the film directors to bridge the gap of the possible audience to the film organically without using paid ads.