Global Partnerships Management - Social Media Strategy

For Maya and the Wave, Emma built out a partnership road map consisting of hundreds of key strategic partners in target areas for the film around the world, effectively drawing new audiences to the films’ premieres.

The film’s director, Stephanie Jones, approached Emma because of her previous work and expansive network in the female surf industry.

During this project, Emma developed nearly a hundred relationships, one by one, on behalf of the film. Emma used her personal network in the female surf niche and the database provided by the film directors to bridge the gap of the potential audiences with film premiers, tracking audiences to watch the film without the use of paid ads.