Over the past year, Emma has creatively directed the content creation for Bountiful Water. When prompted with the case to creatively market water, Emma responded by creating campaigns that speak to the higher order values of customers. She developed the tag line “We are Bodies of Water”, paired with aesthetic archival imagery to speak to Bountiful’s audience in an aspirational way. Emma continues to create content for Bountiful that pushes the bounds of what standard e-comm brands deliver to their audiences through social channels.