Emma’s experience with Avasol is a testament to the effectiveness of her network-based approach to brand marketing. Over the past two years, Emma has single-handedly built a marketing strategy for Avasol from the ground up, serving as the voice of the brand and unearthing the Avasol Story from 12 years in the making.

Through the power of strategic partnerships, Emma has capitalized on Avasol’s network and equity to build out relationships with ambassadors, creators, nonprofits and adjacent brands that have multiplied Avasol’s global reach and created an ongoing funnel of organic, professional content. Emma’s strategy continues to propel the company’s e-commerce sales, which have increased by 25% since she started.

As the brand’s Marketing, Partnerships & Social Media Manager, she has worked to continuously improve DTC & B2B sales, brand equity/awareness, site & social engagement, and a seamless customer experience. Through multi-channel marketing and web design, Emma has enhanced the information architecture of Avasol’s website according to aesthetics and SEO best practices, initiated and populated blog and email marketing for the brand, and created a cohesive social media strategy that has nearly doubled the brand’s following. Emma has brought Avasol’s social media back to life, using Instagram as a vehicle to communicate the entire user experience surrounding Avasol - framing it as so much more than just a sunscreen brand and building out a powerful network of partnerships to increase brand exposure through these network connections.